Being a creative person is 9/10ths preparation. do you know why everybody always says “I could have thought of that” when they’re in an art gallery? Because they probably did think of it and then immediately forgot. It must happen 10 times a day, those moments of inspiration where two ideas come together and you think. Peanut butter and Jelly in one Jar!… genius! In fact I just thought of something better than that example, but then a woman walked by and I totally forgot it.

I’ve started keeping a notebook file on my phone that I can jot down things as I think of them. It’s important that, when this happens, I stop what I’m doing and write them down immediately. Because seconds later I’ll have no idea what I was just thinking about.